If you’ve hired a PR consultant and you’re not getting the coverage you want, have you considered that you might be the problem?
Read More
I’ll write most things – I have written most things.
Read More
In seven seconds you can butter two slices of bread.
Read More
I have bad news for you: your content will never be perfect.
Read More
I have a colleague who’s noticed an interesting thing – his Gen Z kids don’t distinguish between digital and traditional media.
Read More
Find the news – and if there isn’t any, abandon that press release.
Read More
There’s a common mistake local influencers and content writers make – and I can spot it a mile away.
Read More
The world runs on email, but you don’t want it to run you.
Read More
It’s always worth looking through old content and seeing if you can use it again.
Read More
