When you’re sick and tired of your own voice
Do you ever hit that wall where you feel like you’re saying the same things over and over?Read More READ MORE
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Red Door Ink.
Words that open doors
Tag: writing
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Great writing comes with the willingness to cut things
“The sculpture is already complete within the marble block, before I start my work.Read More READ MORE
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Why writing isn’t a soft skill
I spend a good part of my time training business people to write.Read More READ MORE
Writing tip: less introduction, more bottom line
One of the most common things I do when I’m reviewing a piece of copy – whether it’s a proposal, report, media release or any other piece of content – is to cut out the first paragraph entirely.Read More READ MORE
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Why you’re probably overusing capital letters
Here’s a style tip for content writers: step away from the capital letters.Read More READ MORE
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Why I’m not ‘a natural’ when it comes to writing
From time to time I produce content for a client that gets feedback along the lines of, “You’re a natural!” Or, “Wow!Read More READ MORE
Writing Short
“I’m sorry this letter is so long; I didn’t have time to write a short one,” is a quote variously attributed to Cicero, Blaise Pascal and Mark Twain.Read More READ MORE