Do you ever hit that wall where you feel like you’re saying the same things over and over? Where creating content feels like banging your head against a brick wall, and you’re convinced everyone’s tired of hearing from you?
Yup. Me too. It saw me on LinkedIn recently, asking people what they wanted to hear about from me. Because honestly, I couldn’t think of anything new to say.
But here’s what I’ve learned about creative ruts: they’re not creative problems. They’re perspective problems.
Here’s my creative bootcamp for when the walls close in:
Change your input. Read something completely outside your field. Listen to a podcast about mycology or medieval history. Watch a documentary about something you know nothing about. Fresh input creates fresh connections.
Ask different questions. Instead of “What should I post about?” try “What made me laugh today?” or “What assumption am I challenging right now?” or “What problem did I solve for a client today?” Different questions unlock different answers.
Talk to someone new. Every conversation brings up angles you haven’t considered. That person at the coffee shop, the client you haven’t spoken to in months, your teenager – they all see things you don’t. (The teenager’s perspective might not be to your liking. Don’t say I didn’t warn you.)
Steal like an artist. Find creators in completely different industries and study their patterns. How does a chef talk about technique? How does an architect describe vision? Borrow their frameworks.
Change your format. Been writing paragraphs? Try questions. Been asking questions? Try stories. Been telling stories? Try lists. The container shapes the content.
Get physical. Walk. Garden. Cook. Move your body to move your mind. Some of my best ideas happen when I’m not trying to have ideas. That’s why all showers should come with water-resistant boards for writing notes on.
What I’ve realised is that often I’m not running out of things to say. (Seriously – have you met me? I’m chatty.) Sometimes I just get stuck in one way of saying them.
So I rest a while, I ask for help, and I try a new approach. And then before I know it, baby, I’m back. My condolences.