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Keep things simple

I recently edited a letter from a company to a government department that was so convoluted I needed a compass, a head lamp and a Sherpa to get through it.
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It’s my time

I have a violent allergy to the “We’ll get it to you by close of business on Friday; please deliver first thing on Monday” attitude.
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When you’re stuck in a content rut

Producing content to market your business can be exhausting – you’re constantly having to come up with new ideas to say the same thing, essentially, and there’s never any end in sight.
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