Red Door Ink.

Flags and boundaries

Posted on 09/07/2021 by Mandy | Categories: General

It’s 4.53pm on the day before a public holiday.
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Make it easy

Posted on 01/07/2021 by Mandy | Categories: General

I’m no design expert, but I do know about reading – and about people.
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Try This One Weird Trick To Write Better

Posted on 24/06/2021 by Mandy | Categories: General

If I could give you just one tip to improve your day-to-day writing, it would be this: give yourself permission to write badly.
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Great writing comes with the willingness to cut things

Posted on 18/06/2021 by Mandy | Categories: General

“The sculpture is already complete within the marble block, before I start my work.
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Why writing isn’t a soft skill

Posted on 11/06/2021 by Mandy | Categories: General

I spend a good part of my time training business people to write.
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Why you shouldn’t DIY your marketing campaign photography

Posted on 03/06/2021 by Mandy | Categories: General

When you’re putting together a marketing or public relations campaign, don’t forget to invest in proper photography – of your people and your products.
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How to work with a journalist

Posted on 27/05/2021 by Mandy | Categories: General

If a journalist is writing a news story about your company, don’t even bother to ask to see it.
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Don’t play it again, Sam*

Posted on 20/05/2021 by Mandy | Categories: General

There’s a crucial mistake in many content strategies and I see it all the time.
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Why generic company narratives don’t do the job

Posted on 14/05/2021 by Mandy | Categories: General

I am often involved in writing companies’ origin stories and narratives, but the most recent one came with an odd request – to obscure some names and details and couch them in more generic terms.
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Writing tip: less introduction, more bottom line

Posted on 06/05/2021 by Mandy | Categories: General

One of the most common things I do when I’m reviewing a piece of copy – whether it’s a proposal, report, media release or any other piece of content – is to cut out the first paragraph entirely.
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