Red Door Ink.

Get to the point, dammit!

Posted on 18/06/2020 by Mandy | Categories: General

If there’s a small child in your life – either your own or one you’re acquainted with, you’ll know that they can be the worst storytellers.
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Why that short piece of writing you commissioned costs so much

Posted on 29/05/2020 by Mandy | Categories: General

In yesterday’s writing webinar, one of the participants asked how to deal with clients who can’t understand why the piece of content they’ve commissioned costs what it does – given that I had just recommended that emails should be no longer than five sentences.
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30×30 webinars: the line-up

Posted on 29/05/2020 by Mandy | Categories: General

After the success of the pilot 30×30 webinar, I’ve decided I’ll do five more, and then reassess.
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7 reasons freelancers and solopreneurs could help your business survive

Posted on 05/05/2020 by Mandy | Categories: General

There’s a lot of talk about pivoting and agility right now as businesses struggle to keep afloat amid lockdowns and revenue streams that have either dwindled or outright disappeared.
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Turn-taking in online meetings

Posted on 30/04/2020 by Mandy | Categories: General

One of the important aspects of learning to speak, is not just to form the words, but to learn a vital skill called turn-taking.
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Crunch time for internal comms

Posted on 09/04/2020 by Mandy | Categories: General

A few weeks in to the Covid-19 crisis, external communications teams have run out of platitudes.
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Don’t confuse contact with communication – or customer service

Posted on 03/02/2020 by Mandy | Categories: General

On Saturday afternoon at about 2pm, I sent through an email to the customer service inbox of a large national retailer.
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The five-sentence rule

Posted on 25/11/2019 by Mandy | Categories: General

If you want to write emails that people actually read, make them no longer than five sentences.
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Mind your manners, honey

Posted on 18/11/2019 by Mandy | Categories: General

It seems strange to be writing one of these posts in 2019, but we need to talk about email etiquette – more specifically, the lack of it.
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Speak it out

Posted on 11/11/2019 by Mandy | Categories: General

One of the best ways to check your writing is to read it out loud.
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