Tag: content

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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What magazine editors know about content planning and agility

When planning your content, take a note from magazine editorial teams, who plan their monthly features several months in advance.
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content  |  content plan  |  content planning  |  content strategy

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Don’t play it again, Sam*

There’s a crucial mistake in many content strategies and I see it all the time.
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content  |  content plan  |  content strategy  |  content writing  |  engagement

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Why you need an outsider to review your content

I review a great many speeches, reports, media releases and statements, and strategy documents straight from the C-suite at large companies, and the same problem keeps cropping up.
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content  |  content review  |  editor  |  sense check  |  strategic review

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Seven seconds

In seven seconds you can butter two slices of bread.
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content  |  get to the point  |  writing  |  writing tips

E

Excellent is good enough

I have bad news for you: your content will never be perfect.
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content  |  content writer  |  content writing  |  perfectionism  |  writing tips

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Digital isn’t different – your audience still wants quality content

I have a colleague who’s noticed an interesting thing – his Gen Z kids don’t distinguish between digital and traditional media.
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content  |  content writer  |  content writing  |  quality over quantity

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One way I can tell that you stole that content

There’s a common mistake local influencers and content writers make – and I can spot it a mile away.
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content  |  content strategy  |  content writing  |  plagiarism  |  theft

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3 tips for repurposing content

It’s always worth looking through old content and seeing if you can use it again.
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content  |  content repurposing  |  content strategy

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Why a table of contents is barely a start

So, you need a report written, and you approach a #writer with a table of contents.
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content  |  content writing  |  writing tips

Why you need to stop saying “All protocols observed.”

I received a speech for review the other day, with the customary acknowledgment of all the dignitaries present at the beginning of the sppech, followed by that phrase you hear so often in South African speeches: “All protocols observed.” Here’s why you shouldn’t be using it.
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content  |  content writer  |  content writing  |  protocol  |  speech  |  speechwriter  |  speechwriting  |  writing tips