There’s a principle I was taught in journalism, and it’s this: it can be dangerous to ask a question in the introductory paragraph of your story, because readers might answer it very differently to the way you do – and most often, they’ll be facetious.
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This is not the blog post I’d planned to write – if I’d taken the advice I give many of my clients, I’d be writing something completely different. I had a brilliant idea for this blog post a couple of days ago, I forgot to write it down, and now it’s gone.
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Houston, we have a problem – and it’s with the way most companies are running their social media accounts.
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