writing tips Archives - Red Door Ink.

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Seven seconds

In seven seconds you can butter two slices of bread.
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Excellent is good enough

I have bad news for you: your content will never be perfect.
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content | content writer | content writing | perfectionism | writing tips

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Why a table of contents is barely a start

So, you need a report written, and you approach a #writer with a table of contents.
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content | content writing | writing tips

Why you need to stop saying “All protocols observed.”

I received a speech for review the other day, with the customary acknowledgment of all the dignitaries present at the beginning of the sppech, followed by that phrase you hear so often in South African speeches: “All protocols observed.” Here’s why you shouldn’t be using it.
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Why you’re probably overusing capital letters

Here’s a style tip for content writers: step away from the capital letters.
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business writing | capital letters | proper nouns | writing | writing tips

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Speak it out

One of the best ways to check your writing is to read it out loud.
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Short and sweet

“I’m sorry I wrote such a long letter: I didn’t have time to write a short one.” That quote, in slightly different permutations, has been variously attributed to Mark Twain, Ernest Hemingway and Blaise Pascale, among others.
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So what?

That’s the question you should be asking before you send out that press release.
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5 5 Ways to Make Emails Easier

Love it or hate it, email is a fundamental part of the way we communicate at work.
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Before you decide to do a newsletter…

So, you’ve decided your company needs a newsletter.
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