Warning: contains exceptional writing.
Red Door Ink: Where red means read
- A content professional.
- A journalist.
- A copy editor and proofreader.
- A content writing coach.
- A writing trainer.
- An author.
I create content for multiple genres, industries, sectors and niches. My words are published in the media, academic and commercial markets. I know my homophones from my conjunctions, and how to use them.
I combine the skills I learned as a journalist with commercial acumen to create thought leadership pieces that connect with readers. I know how to extract the essential narrative and create compelling content that delivers key messages. Fact checking, storytelling and integrity define every piece of content I create.
That’s why my clients get published and their content has impact.
Do you want to talk to your readers like you know them? Want to build relationships, connect with people and build networks?
That’s great content.
Open the Red Door and discover why red means read.
- Option 1: I create and edit your content, turning your vision into words that work for your brand.
- Option 2: I edit your words, transforming your expertise into sticky content that’s easy to read.
- Option 3: I teach you how to create extraordinary content with business writing masterclasses or my coaching package.
Who I am
Red Door Ink is the brain child of Mandy Collins (that’s me!) and is the home address of my writing empire.
Armed with a B.Journ from Rhodes and a BA (Hons) in Sociolinguistics from UNISA, I’ve carved out a unique space in the writing world. While my roots are in journalism, I’ve spent the last three decades crafting words across genres, sectors, and disciplines, leaving my mark in print, broadcast media, commercial and academic spheres. I’m a published author of both children’s and adult books, with an unwavering commitment to plain language and writing that hits home.
After thriving as a freelance journalist, I’ve expanded my horizons beyond media writing. Why? Because I noticed something fascinating: in today’s world, everyone’s writing more than ever, but many lack the tools and confidence to do it well.
My journey through media writing and editing hasn’t just honed my craft – it’s given me the power to strategise and shape messages that turn complex ideas into crystal-clear communication. I get content curation at a bone-deep level, and I’ve got a sixth sense for what readers need. Your message won’t just reach its audience; it’ll land exactly as intended. Plus, after years of directing and commissioning writers, I’ve built a network of industry specialists who bring their A-game to every project.
What gets me up in the morning? Great writing. In a world drowning in information, exceptional writing is what cuts through the noise. Nothing lights me up more than crafting content that flows effortlessly, grabs readers by the collar, and delivers messages that stick.
Whether it’s persuading, informing, or adding value – that’s where I thrive.
Need more details? You can download my CV here.