writetip Archives - Red Door Ink.

G

Great writing comes with the willingness to cut things

“The sculpture is already complete within the marble block, before I start my work.
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W

Writing tip: less introduction, more bottom line

One of the most common things I do when I’m reviewing a piece of copy – whether it’s a proposal, report, media release or any other piece of content – is to cut out the first paragraph entirely.
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introduction | write better | writetip | writing | writing tip

B

Before and after

BEFORE the CEO’s keynote address came my way, it had all the hallmarks of a good first draft, and loads of potential.
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corporate writing | editor | speechwriter | speechwriting | writetip

T

The five-sentence rule

If you want to write emails that people actually read, make them no longer than five sentences.
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M

Mind your manners, honey

It seems strange to be writing one of these posts in 2019, but we need to talk about email etiquette – more specifically, the lack of it.
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S

Speak it out

One of the best ways to check your writing is to read it out loud.
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3 3 Ways To Give Your Business Writing The Ring Of Truth

We take great care with our appearance in the business world – from the way we dress and decorate our offices, to the design of our logos and corporate branding.
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R

Running the numbers

Writing is about words, right?
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S

So what?

That’s the question you should be asking before you send out that press release.
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W

Walk A Mile In Their Shoes

The simplest model of communication has a few very basic elements – a sender, a receiver, a message and a medium.
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