Why writing isn’t a soft skill
I spend a good part of my time training business people to write.Read More READ MORE
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Red Door Ink.
Words that open doors
Tag: business writing
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How to work with a journalist
If a journalist is writing a news story about your company, don’t even bother to ask to see it.Read More READ MORE
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Why you’re probably overusing capital letters
Here’s a style tip for content writers: step away from the capital letters.Read More READ MORE
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Mind your manners, honey
It seems strange to be writing one of these posts in 2019, but we need to talk about email etiquette – more specifically, the lack of it.Read More READ MORE
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Short and sweet
“I’m sorry I wrote such a long letter: I didn’t have time to write a short one.” That quote, in slightly different permutations, has been variously attributed to Mark Twain, Ernest Hemingway and Blaise Pascale, among others.Read More READ MORE
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Don’t take that tone with me
Imagine if you stood in the kitchen with a shopping bag over your shoulder and said to your significant other, “Attached hereto for your kind information, please find the grocery shopping you requested me to action.” Ridiculous, right?Read More READ MORE
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3 Ways To Give Your Business Writing The Ring Of Truth
We take great care with our appearance in the business world – from the way we dress and decorate our offices, to the design of our logos and corporate branding.Read More READ MORE
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Y gramer nd speling mattres to you’re brands reputasion
I often express my irritation and outrage at brands and companies who don’t proofread the content they send out into the public domain – whether it’s a street pole ad or a social media post.Read More READ MORE