We’ve all seen it – the social media or blog post that seems tone deaf to whatever’s going on in the world, that doesn’t seem to be ‘reading the room’. Read MoreREAD MORE
If there’s a small child in your life – either your own or one you’re acquainted with, you’ll know that they can be the worst storytellers. Read MoreREAD MORE
In yesterday’s writing webinar, one of the participants asked how to deal with clients who can’t understand why the piece of content they’ve commissioned costs what it does – given that I had just recommended that emails should be no longer than five sentences. Read MoreREAD MORE
There’s a lot of talk about pivoting and agility right now as businesses struggle to keep afloat amid lockdowns and revenue streams that have either dwindled or outright disappeared. Read MoreREAD MORE