Don’t confuse contact with communication – or customer service
On Saturday afternoon at about 2pm, I sent through an email to the customer service inbox of a large national retailer.Read More READ MORE
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Red Door Ink.
Words that open doors
Category: General
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The five-sentence rule
If you want to write emails that people actually read, make them no longer than five sentences.Read More READ MORE
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Mind your manners, honey
It seems strange to be writing one of these posts in 2019, but we need to talk about email etiquette – more specifically, the lack of it.Read More READ MORE
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Short and sweet
“I’m sorry I wrote such a long letter: I didn’t have time to write a short one.” That quote, in slightly different permutations, has been variously attributed to Mark Twain, Ernest Hemingway and Blaise Pascale, among others.Read More READ MORE
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Don’t take that tone with me
Imagine if you stood in the kitchen with a shopping bag over your shoulder and said to your significant other, “Attached hereto for your kind information, please find the grocery shopping you requested me to action.” Ridiculous, right?Read More READ MORE
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3 Ways To Give Your Business Writing The Ring Of Truth
We take great care with our appearance in the business world – from the way we dress and decorate our offices, to the design of our logos and corporate branding.Read More READ MORE
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Take a load off
The end-of-year madness is almost upon us, and there’s a mad scramble to wrap up this year’s projects and start planning for next year.Read More READ MORE
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Why your loyally tweeting employee could be damaging your brand
You see it all the time – people doing a bit of a ra-ra for their companies online, tweeting or posting on Facebook, using the hashtag, nailing their work colours to the mast.Read More READ MORE
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Y gramer nd speling mattres to you’re brands reputasion
I often express my irritation and outrage at brands and companies who don’t proofread the content they send out into the public domain – whether it’s a street pole ad or a social media post.Read More READ MORE