It’s my time
I have a violent allergy to the “We’ll get it to you by close of business on Friday; please deliver first thing on Monday” attitude.Read More READ MORE
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Red Door Ink.
Words that open doors
Category: General
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Terms and conditions apply – and they don’t include apostrophes
T’s and C’s apply, right?Read More READ MORE
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What magazine editors know about content planning and agility
When planning your content, take a note from magazine editorial teams, who plan their monthly features several months in advance.Read More READ MORE
When you’re stuck in a content rut
Producing content to market your business can be exhausting – you’re constantly having to come up with new ideas to say the same thing, essentially, and there’s never any end in sight.Read More READ MORE
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Make it easy
I’m no design expert, but I do know about reading – and about people.Read More READ MORE
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Try This One Weird Trick To Write Better
If I could give you just one tip to improve your day-to-day writing, it would be this: give yourself permission to write badly.Read More READ MORE
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Great writing comes with the willingness to cut things
“The sculpture is already complete within the marble block, before I start my work.Read More READ MORE
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Why writing isn’t a soft skill
I spend a good part of my time training business people to write.Read More READ MORE
Why you shouldn’t DIY your marketing campaign photography
When you’re putting together a marketing or public relations campaign, don’t forget to invest in proper photography – of your people and your products.Read More READ MORE
