Category: General

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W

Why plain language beats word salad hands down

In his 1991 book, ‘The Miracle of Language’, Richard Lederer writes: “When you speak and write, there is no law that says you have to use big words.
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H

How to get your writing started when you can’t get going

If you’re writing a complex business document, it can be difficult to know where to start – so you don’t.
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T

The ratio I use to write well

People are often amazed at how fast I write, but the truth is that it’s not the writing that takes the time – it’s the other 80% of the equation.
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5

5 ways to bust through writer’s block

Struggling to write content for your business?
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H

How to stay motivated when working from home

I’ve been self-employed since – let me just check my CV – November 1997.
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WFH

How to write a company profile that doesn’t sound like everyone else’s

Do you have a company profile?
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How to share your achievements on social media

So, you won an award, or received a compliment.
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S

Show up, don’t show off

You don’t need to post your own “thought leadership” articles to be regarded as a thought leader on LinkedIn.
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T

Too many content cooks …

Pee Arrs, gather round – let’s talk proofreading quickly.
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K

Keep things simple

I recently edited a letter from a company to a government department that was so convoluted I needed a compass, a head lamp and a Sherpa to get through it.
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