How to work with a journalist
If a journalist is writing a news story about your company, don’t even bother to ask to see it.Read More READ MORE
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Red Door Ink.
Words that open doors
Category: General
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Don’t play it again, Sam*
There’s a crucial mistake in many content strategies and I see it all the time.Read More READ MORE
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Why generic company narratives don’t do the job
I am often involved in writing companies’ origin stories and narratives, but the most recent one came with an odd request – to obscure some names and details and couch them in more generic terms.Read More READ MORE
Writing tip: less introduction, more bottom line
One of the most common things I do when I’m reviewing a piece of copy – whether it’s a proposal, report, media release or any other piece of content – is to cut out the first paragraph entirely.Read More READ MORE
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The one thing guaranteed to make a journalist hit ‘delete’
Pee Arrs, gather round.Read More READ MORE
The secret weapon your business is missing out on
Most of what I do is invisible.Read More READ MORE
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Why you need an outsider to review your content
I review a great many speeches, reports, media releases and statements, and strategy documents straight from the C-suite at large companies, and the same problem keeps cropping up.Read More READ MORE
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Try this simple trick to give your writing energy
Do you want to write copy that isn’t long and circuitous?Read More READ MORE
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Why it’s a good idea to let the dogs do the barking
If you’ve hired a PR consultant and you’re not getting the coverage you want, have you considered that you might be the problem?Read More READ MORE
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