Red Door Ink.

Why starting at the end gives your communication greater impact

Posted on 03/03/2022 by Mandy | Categories: General

I was reviewing an incredibly complex strategic communications plan today, and the more I read it, the more unsettled I became.
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How to make your content stretch

Posted on 25/02/2022 by Mandy | Categories: General

If you’re writing your own content, it can be tough to come up with ideas over a long period of time.
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Use this journalism trick to grab your readers’ attention

Posted on 18/02/2022 by Mandy | Categories: General

If you want to craft great content, take a tip from journalism and spend a lot of time writing the introductory paragraph of your piece.
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Why it’s my job to ask “stupid” questions

Posted on 10/02/2022 by Mandy | Categories: General

When I’m writing content for people, they’re often surprised by the questions I ask.
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Why that slew of emails doesn’t equal communication

Posted on 04/02/2022 by Mandy | Categories: General

I’ve been dealing with a company in order to have some promotional material printed, and while I get emails from them about all kinds of things, I’m so frustrated with their communication that I’m cancelling my order.
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Tips for email sign-offs

Posted on 28/01/2022 by Mandy | Categories: General

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How to give good feedback

Posted on 23/01/2022 by Mandy | Categories: General

When you’re working with a writer to produce personal or professional content, and where they really need to get inside your head, it’s important to be quite specific – and constructive – in the feedback you give them after the first draft.
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Five writing resolutions you can make today

Posted on 14/01/2022 by Mandy | Categories: General

New year, new you?
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That IS what you said

Posted on 10/12/2021 by Mandy | Categories: General

Often, when people are reviewing quotes or opinion pieces I’ve written on their behalf, they object the loudest to the places where I have quoted them word for word.
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How to write great advertorials

Posted on 02/12/2021 by Mandy | Categories: General

I edit a lot of advertorial/sponsored content, and for the most part, it’s awful.
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