Red Door Ink.

Come, let me tell you a story

Posted on 26/05/2022 by Mandy | Categories: General

No doubt you’ve heard of corporate storytelling, but what does that really mean?
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Doing an information dump: tips for wrangling your comms

Posted on 12/05/2022 by Mandy | Categories: General

In the olden days, when I was in formal employment, starting at a new job was fairly simple.
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Case study: When internal comms go bad

Posted on 22/04/2022 by Mandy | Categories: General

Internal communication is often treated like Cinderella – banished below stairs to do the grunt work while external communication gets to go to the ball.
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I’ll ask the questions, capisce?

Posted on 14/04/2022 by Mandy | Categories: General

I spend a fair amount of time giving feedback on documents like company profiles and brochures, and the commonest mistake I see is a complete disregard for the hapless person who’s likely to receive it.
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Your all-access pass to great content writing

Posted on 07/04/2022 by Mandy | Categories: General

So, you’ve hired a writer straight from advertising school.
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Why your announcement isn’t news

Posted on 31/03/2022 by Mandy | Categories: General

A lot of press releases come to me for review with this opening sentence: “Large Corporation X today announced that …” And here’s the thing: an announcement is not news.
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3 surefire ways to shorten sentences

Posted on 25/03/2022 by Mandy | Categories: General

Do you want to hear my three top tips for shortening sentences?
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How to take people for a ride

Posted on 17/03/2022 by Mandy | Categories: General

I was recently asked to review a complex business proposal that contained – supposedly – an elevator pitch.
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Flip the script to get the most out of quotes

Posted on 10/03/2022 by Mandy | Categories: General

I see a common mistake in press releases, which is to start off quotes with the name and fancy title of the company spokesperson, and only after those many and boring words, to get to the quote itself.
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Why starting at the end gives your communication greater impact

Posted on 03/03/2022 by Mandy | Categories: General

I was reviewing an incredibly complex strategic communications plan today, and the more I read it, the more unsettled I became.
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