Blog - Page 3 of 14 - Red Door Ink.

BLOG.

Case study: When internal comms go bad

Posted on 22/04/2022 by Mandy | Categories: General

Internal communication is often treated like Cinderella – banished below stairs to do the grunt work while external communication gets to go to the ball.
Read More

I’ll ask the questions, capisce?

Posted on 14/04/2022 by Mandy | Categories: General

I spend a fair amount of time giving feedback on documents like company profiles and brochures, and the commonest mistake I see is a complete disregard for the hapless person who’s likely to receive it.
Read More

Your all-access pass to great content writing

Posted on 07/04/2022 by Mandy | Categories: General

So, you’ve hired a writer straight from advertising school.
Read More

Why your announcement isn’t news

Posted on 31/03/2022 by Mandy | Categories: General

A lot of press releases come to me for review with this opening sentence: “Large Corporation X today announced that …” And here’s the thing: an announcement is not news.
Read More

3 surefire ways to shorten sentences

Posted on 25/03/2022 by Mandy | Categories: General

Do you want to hear my three top tips for shortening sentences?
Read More

How to take people for a ride

Posted on 17/03/2022 by Mandy | Categories: General

I was recently asked to review a complex business proposal that contained – supposedly – an elevator pitch.
Read More

Flip the script to get the most out of quotes

Posted on 10/03/2022 by Mandy | Categories: General

I see a common mistake in press releases, which is to start off quotes with the name and fancy title of the company spokesperson, and only after those many and boring words, to get to the quote itself.
Read More