Great writing comes with the willingness to cut things
“The sculpture is already complete within the marble block, before I start my work.Read More READ MORE
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Red Door Ink.
Words that open doors
Author: Mandy
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Why writing isn’t a soft skill
I spend a good part of my time training business people to write.Read More READ MORE
Why you shouldn’t DIY your marketing campaign photography
When you’re putting together a marketing or public relations campaign, don’t forget to invest in proper photography – of your people and your products.Read More READ MORE
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How to work with a journalist
If a journalist is writing a news story about your company, don’t even bother to ask to see it.Read More READ MORE
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Don’t play it again, Sam*
There’s a crucial mistake in many content strategies and I see it all the time.Read More READ MORE
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Why generic company narratives don’t do the job
I am often involved in writing companies’ origin stories and narratives, but the most recent one came with an odd request – to obscure some names and details and couch them in more generic terms.Read More READ MORE
Writing tip: less introduction, more bottom line
One of the most common things I do when I’m reviewing a piece of copy – whether it’s a proposal, report, media release or any other piece of content – is to cut out the first paragraph entirely.Read More READ MORE
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The one thing guaranteed to make a journalist hit ‘delete’
Pee Arrs, gather round.Read More READ MORE
The secret weapon your business is missing out on
Most of what I do is invisible.Read More READ MORE
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Why you need an outsider to review your content
I review a great many speeches, reports, media releases and statements, and strategy documents straight from the C-suite at large companies, and the same problem keeps cropping up.Read More READ MORE
