Try this simple trick to give your writing energy Do you want to write copy that isn’t long and circuitous? Read More READ MORE copywriting tips
Why it’s a good idea to let the dogs do the barking If you’ve hired a PR consultant and you’re not getting the coverage you want, have you considered that you might be the problem? Read More READ MORE
Seven seconds In seven seconds you can butter two slices of bread. Read More READ MORE content | get to the point | writing | writing tips
Excellent is good enough I have bad news for you: your content will never be perfect. Read More READ MORE content | content writer | content writing | perfectionism | writing tips
Digital isn’t different – your audience still wants quality content I have a colleague who’s noticed an interesting thing – his Gen Z kids don’t distinguish between digital and traditional media. Read More READ MORE content | content writer | content writing | quality over quantity
Find the news Find the news – and if there isn’t any, abandon that press release. Read More READ MORE
One way I can tell that you stole that content There’s a common mistake local influencers and content writers make – and I can spot it a mile away. Read More READ MORE content | content strategy | content writing | plagiarism | theft
The email paradox: reply more to receive less The world runs on email, but you don’t want it to run you. Read More READ MORE email | email etiquette | inbox zero | writing tip
3 tips for repurposing content It’s always worth looking through old content and seeing if you can use it again. Read More READ MORE content | content repurposing | content strategy