Mandy, Author at Red Door Ink.

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Case study: When internal comms go bad

Internal communication is often treated like Cinderella – banished below stairs to do the grunt work while external communication gets to go to the ball.
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I’ll ask the questions, capisce?

I spend a fair amount of time giving feedback on documents like company profiles and brochures, and the commonest mistake I see is a complete disregard for the hapless person who’s likely to receive it.
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Your all-access pass to great content writing

So, you’ve hired a writer straight from advertising school.
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Why your announcement isn’t news

A lot of press releases come to me for review with this opening sentence: “Large Corporation X today announced that …” And here’s the thing: an announcement is not news.
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3 3 surefire ways to shorten sentences

Do you want to hear my three top tips for shortening sentences?
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How to take people for a ride

I was recently asked to review a complex business proposal that contained – supposedly – an elevator pitch.
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F

Flip the script to get the most out of quotes

I see a common mistake in press releases, which is to start off quotes with the name and fancy title of the company spokesperson, and only after those many and boring words, to get to the quote itself.
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Why starting at the end gives your communication greater impact

I was reviewing an incredibly complex strategic communications plan today, and the more I read it, the more unsettled I became.
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How to make your content stretch

If you’re writing your own content, it can be tough to come up with ideas over a long period of time.
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Use this journalism trick to grab your readers’ attention

If you want to craft great content, take a tip from journalism and spend a lot of time writing the introductory paragraph of your piece.
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