Mandy, Author at Red Door Ink.

1 10 reasons journalists make great content writers

Look, I know I’m hugely biased, but I do think that what a colleague once called a “retrofitted journalist” is someone you should seriously consider hiring for your content writing needs.
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H

How to find the right writer for your brand

There are many reasons it’s worth thinking about putting a writer on retainer – they can really save you time and effort, and add a great deal of value to your working day.
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I

Is it time to get a writer on retainer?

Unless you’re in content production or publishing, chances are that writing isn’t your core business – you’re making products, or providing services.
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E

Editing 101: More than just a spell check

Do you want to write better emails, presentations, memos, reports and speeches?
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3 30 alternatives to “I hope this email finds you well”

My friend, Natalie Govender, had a tweet go viral once.
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W

Why your email sign-off is (mostly) irrelevant

I saw a great video on one or other platform the other day where members of a team were competing to write the most outrageous email sign-offs until the boss noticed.
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M

Make the bottom line the top line for emails that people actually want to read

Are people not reading your emails?
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S

Sticking to the script

Look, I know you like to ensure your key messaging is going out exactly the way you crafted it, but if it’s annoying your clients, that’s counter-productive.
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C

Come, let me tell you a story

No doubt you’ve heard of corporate storytelling, but what does that really mean?
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D

Doing an information dump: tips for wrangling your comms

In the olden days, when I was in formal employment, starting at a new job was fairly simple.
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