A lot of press releases come to me for review with this opening sentence: “Large Corporation X today announced that …” And here’s the thing: an announcement is not news. Read MoreREAD MORE
I see a common mistake in press releases, which is to start off quotes with the name and fancy title of the company spokesperson, and only after those many and boring words, to get to the quote itself. Read MoreREAD MORE
If you want to craft great content, take a tip from journalism and spend a lot of time writing the introductory paragraph of your piece. Read MoreREAD MORE
I’ve been dealing with a company in order to have some promotional material printed, and while I get emails from them about all kinds of things, I’m so frustrated with their communication that I’m cancelling my order. Read MoreREAD MORE