Why your announcement isn’t news
A lot of press releases come to me for review with this opening sentence: “Large Corporation X today announced that …” And here’s the thing: an announcement is not news.Read More READ MORE
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Red Door Ink.
Words that open doors
Category: General
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3 surefire ways to shorten sentences
Do you want to hear my three top tips for shortening sentences?Read More READ MORE
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How to take people for a ride
I was recently asked to review a complex business proposal that contained – supposedly – an elevator pitch.Read More READ MORE
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Flip the script to get the most out of quotes
I see a common mistake in press releases, which is to start off quotes with the name and fancy title of the company spokesperson, and only after those many and boring words, to get to the quote itself.Read More READ MORE
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Why starting at the end gives your communication greater impact
I was reviewing an incredibly complex strategic communications plan today, and the more I read it, the more unsettled I became.Read More READ MORE
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How to make your content stretch
If you’re writing your own content, it can be tough to come up with ideas over a long period of time.Read More READ MORE
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Use this journalism trick to grab your readers’ attention
If you want to craft great content, take a tip from journalism and spend a lot of time writing the introductory paragraph of your piece.Read More READ MORE
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Why it’s my job to ask “stupid” questions
When I’m writing content for people, they’re often surprised by the questions I ask.Read More READ MORE
Why that slew of emails doesn’t equal communication
I’ve been dealing with a company in order to have some promotional material printed, and while I get emails from them about all kinds of things, I’m so frustrated with their communication that I’m cancelling my order.Read More READ MORE
