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Sticking to the script

Look, I know you like to ensure your key messaging is going out exactly the way you crafted it, but if it’s annoying your clients, that’s counter-productive.
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I’ll ask the questions, capisce?

I spend a fair amount of time giving feedback on documents like company profiles and brochures, and the commonest mistake I see is a complete disregard for the hapless person who’s likely to receive it.
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